• Sponsorships Associate Manager

    Job Locations US-TX-Plano
    Job ID
  • Job Overview

    Drive national sponsorships tied to entertainment properties for KDP.  Responsibilities include planning and execution, driving marketing sponsorship integration across brand strategies and tactics, through collaboration with cross-functional marketing partners.  Manage internal and external sponsorship and business stakeholders.  Support and encourage professional development across the Marketing Sponsorship team, through mentoring and peer-to-peer coaching.

    The position is based in our Plano, Texas headquarters, with 30% travel.


    Position Responsibilities


    Business Objectives and Strategy:  Support delivery of business volume and profit objectives.  Participate and contribute to KDP portfolio and brand strategy sessions, as well as assess sponsorship opportunities for strategic brand fit.  

    • Drive sponsorship planning meetings for the sponsorships you directly manage, and provide fact-based POVs and recommendations on new or recurring opportunities.
    • Assist Sponsorship Manager in development of strategic planning initiatives that span across KDP brand portfolio.


    Project Management:  Leverage a strong project management discipline to deliver contractual asset reviews, sponsorship execution, and post analysis for local and regional partnerships you directly manage.

    • Lead development of branded signage, POS, packaging, activation, and onsite experiential promotions. Collaborate with cross-functional marketing partners, sponsor partner, and agency partners on sponsorship execution.   Gain input and alignment from Sponsorship leadership (ex: Manager, Director, VP).
    • Lead post-analysis, including contractual asset review, asset valuation, and ROI modeling. Collaborate with Sales and external sponsor partners on post-analysis reporting.  Gain input and alignment from Sponsorship leadership (ex: Manager, Director, VP).


    Budget Management:  Lead budget management for sponsorship properties you directly manage, including accurate planning and financial investments to activate each partnership.  Support Sponsorship Manager with budget analysis and reporting needs across all national entertainment sponsorships.  Drive the business with a rapid, continuous improvement mindset by seeking out ways to increase operating efficiencies, or cut costs, while driving solutions that streamline process or add enhancements.


    Communication: Ensure business integration, collaboration, and effective communication with key functional stakeholders, including by not limited to: Marketing cross-functional partners, Field Sales, and Agency partners, as measured by 360 feedback.  Execute all sponsorships at retail and/or with consumer-facing programming designed to drive impact on the business.  Work with Marketing Sponsorship Team (VP, Director, Managers, and Associates) to share best practices.  Inform Sponsorship Leadership Team (SVP, VP, and Director, Manager) to gain alignment on program activation plans.


    Skillset Competencies

    • Drive to succeed, and execute programs
    • Strong project management skills
    • Strong written and verbal communication skills
    • Strong interpersonal skills
    • Strong negotiation skills
    • Ability to influence all levels of internal and external personnel
    • Ability to organize well, and maintain high level of detail


    • Bachelor’s degree from an accredited institution, major in Marketing, or a related field, and 3 years of sponsorship or consumer marketing experience, or High School diploma/GED and 7 years of sponsorship or consumer marketing experience.
    • 1 year of experience making verbal presentations to members of Marketing Leadership.
    • 3 years of experience using MS Office products (PowerPoint, Excel).

    Company Overview & EEO Statement

    Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.


    Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.


    Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled


    Candidates must be able to pass a background check and drug test, as applicable for the role.


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