• Senior Manager RGM – CSD Price & Trade Strategy

    Job Locations US-TX-Plano
    Job ID
    2019-15198
    Function
    Sales
  • Job Overview

    Senior Manager RGM – CSD Price & Trade Strategy

    The Senior Manager is responsible for driving thought leadership associated with the development of pricing, promo and trade strategy for KDP’s Carbonated Soft Drink (CSD) brands and execution of these strategies into annual plans. The Senior Manager will translate these CSD strategies into best practices and guardrails as well as facilitate organizational decision-making processes for CSD pricing and promotion. They ensure clarity and consistency in communication with retailers, sales teams and internal cross functional business partners.

    To be successful in this role, the Senior Manager must have a strong track record of coaching, developing and leading others. They must be a forward thinker with excellent strategic and tactical planning skills. They must be able to demonstrate strong analytical and problem solving skills. They must possess strong negotiating/ communication and interpersonal skills.

    This role is based at our Plano, Texas HQ office with 5-10% travel.

    Key responsibilities

    • Oversee portfolio-wide assessment of pricing, promotion and trade strategy for all KDP’s CSD brands
    • Develop and maintain pricing, promotion and trade guardrails for CSD brands by channel and package
    • Work with National and Regional RGM account teams to proactively manage day-to-day pricing discrepancies, monitor pricing compliance to guardrails, and develop and act on performance scorecards
    • Partner with National and Regional RGM account teams to develop actionable insights from account reviews and post-event analyses; ensure consistent methodology in data collection and analytics
    • Develop and integrate consumer and shopper insights foundations (e.g., elasticities) into RGM process and tools, and ensure the RGM organization has a consistent approach that is refreshed appropriately
    • Proactively monitor and assess the market, competition, channels, customers, and packages to identify specific pricing and promotion opportunities
    • Conduct post-event analysis on pricing and promotion activity to learn and feed into future strategies and plans
    • Facilitate pricing and promotion approvals processes for National and Regional accounts; support National and Regional RGM accounts leads to prepare ROI and trade investment submissions
    • Provide the leadership, guidance and training to all sales and cross functional teams around RGM analytics and tools
    • Participate as-needed in the commercial selling process with our key retailer calls

    Core Competencies

    • Driving for Results - Setting stretch goals for personal and group accomplishment; using analytics to measure progress; tenaciously working to meet or exceed goals while driving continuous improvement.
    • Data and Insights Driven - Lead and develop a data driven, analytic and insight based culture that frames up information succinctly to enable the National and Regional RGM teams to effectively influence the sales call and successfully close the sales opportunity.
    • Strategic Decision Making - Obtaining information and identifying key issues and relationships relevant to achieving a long-range goal or vision; committing to a course of action to accomplish a long-range goal or vision after developing alternatives based on logical assumptions, facts, available resources, constraints, and organizational values.
    • Customer Focus – A customer first perspective with a focus on helping our customer build their business while enabling our brands. Be solutions oriented, make quick, smart decisions and act with a sense of urgency.
    • Communication - Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message. Set clear expectations and objectives with the sales team members
    • Building Trusting Relationships - through influencing with data and appropriate interpersonal styles to establish effective relationships with customers and internal partners to order to achieve your selling agenda. Delivering on what we say we are going to do for the customer
    • Coaching - Lead and develop a strong coaching culture on your leadership team through being the best coaching example to others. Develop sales leaders and sales talent that can be populated in other parts of the company- feed the company with sales talent

    Requirements

    Qualifications

     

    • 4yr college degree or equivalent
    • Minimum 3 years’ experience in management consulting, corporate strategy, pricing, promotion and trade analytics, category management, or a combination of these
    • Experience in consumer goods / beverages preferred

    Company Overview & EEO Statement

    Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

     

    Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

     

    Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

     

    Candidates must be able to pass a background check and drug test, as applicable for the role.

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