Away From Home (AFH) comprises of workplace, hospitality, foodservice, and convenience channels. The AFH customers primarily consist of a large distributor network.
SUMMARY: The Manager, Beverage Commercialization – Away From Home (AFH) is responsible for the overall support of the AFH beverage strategy and leading the commercialization process including: portfolio and assortment management, beverage brand strategy, beverage performance analysis, and commercialization of all beverage brands (owned, licensed, partner) within the AFH channel. The Beverage Commercialization Manager will own the AFH new product commercialization process, responsible for all deliverables to the Core Beverage Review Board (CBRB); this includes leading cross-functions to ensure all tasks are executed flawlessly for each Stage Gate presentation, ensuring cross-functions follow project timelines closely, and delivering upon project launch dates. He/she will work closely with sales, strategy, brand, IRI, and consumer insights teams to analyze beverage performance as needed, support beverage strategies, and provide SKU optimization recommendations in all AFH channels. This role will own the selling story content development for AFH new product launches and lead the creation of the Commit-to-Trade presentations to the AFH sales force and their customers. Additionally, this individual will be responsible for managing the Commit-From-Trade process working closely with the AFH sales teams and supply chain to ensure timely, sufficient, and accurate forecasts for new items. This role will assist in the development and execution of promotional programs to manage brand share across the AFH channels, working closely with AFH customer, brand and partners teams.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Candidates must be able to pass a background check and drug test, as applicable for the role.