• Corporate Events Associate Manager

    Job Locations US-TX-Plano
    Job ID
  • Job Overview

    The Associate Manager, Corporate Events is responsible for supporting Keurig Dr Pepper objectives by contributing to the design, development and execution of a variety of corporate events impacting more than 11,000 internal and external customers annually.


    Candidates will bring experience in corporate event planning in meetings, incentive and sponsorship events. They will have experience with budget management, event registration software and strong communication and project management skills. This individual will interact with senior leadership and should have a polished professional presence.


    This position will also contribute to company growth by participating in the creation of prestigious event programs that are used in brand sponsorships, corporate meetings, sales incentives, trade shows, promotions and customer sweepstakes. The Associate Manager will collaborate, communicate and interact with stakeholders and customers including all levels of corporate management, internal colleagues, bottler partners, brokers, and suppliers to maximize the event execution and effectiveness. This individual will manage and execute all program elements from conception to conclusion using the standardized Keurig Dr Pepper planning documents, while adhering to timeline objectives and maximizing ROI. An ideal candidate will have demonstrated financial budget experience, including management of complex budgets.


    The role requires to significantly be customer centric, to have strong organization skills, keen attention to detail, must effectively manage multiple priorities and have the ability to maintain high levels of interpersonal skills to work confidentially. In addition, the role requires high levels of accountability, aggressiveness, adaptability and professionalism.

    This role is office based at our Plano, TX headquarters, with 20% travel, including extended overnight stays up to 4-9 days.



    Event Planning: Design, develop, and execute sponsorship events, corporate meetings, incentives, special events and trade shows to support Travel and Event Services goals and objectives for assigned events:


    • Develop and design program structure for corporate events based on key brand initiatives and marketing objectives.
    • Plan and develop all or various facets of corporate events. Elements may include managing and executing sourcing, RFP’s, negotiations, site inspections, contracting, program communications, F&B, transportation, VIP requirements, registration, audio/visual production, product/brand provisioning, and post event evaluation process, etc.
    • Act as a lead in project management, guiding event team members and cross functional team members from other internal departments, such as Sales and Marketing, to ensure execution of event aspects including development of project timeline, program objectives, budget, logistics and necessary products/branding.
    • Execute assigned on-site program elements, which may include managing transportation, logistics, food and beverage functions, hotel registration, hospitality, trade show, customer service or daily billing processes, etc.
    • Research and develop future corporate events or departmental programs as assigned by supervisor.
    • Assess program effectiveness, content and potential program or objective changes through post program surveys and event recap processes.

    Coordinate program elements for assigned corporate events. Participate in teams or as an individual to plan and coordinate: a. Create, produce, and distribute communication pieces associated with the program communications.


    • Provide VIP/Executive briefings and data in support of program objectives and execution.
    • Manage detailed reporting based on colleague, system and zone attendance.
    • Direct written and verbal communications with internal/external suppliers including procurement, graphics, hotels, destination management companies, and third-party travel suppliers.

    Maintain budgets for assigned corporate events: a. Develop and manage budgets for assigned corporate event programs through strategic forecasting and monitoring of all expenditures to fully leverage event potential.


    • Create budget forecasts and manage events within assigned budget scope maintaining accountability for all expenditures relating to events assigned.
    • Analyze program charges/invoices and maintain monthly budget reconciliations.
    • Review and process invoices.
    • Evaluate financial program performance and present ROI analysis to management.
    • Collaborate with marketing funds colleagues, customer service, and field sales to ensure that billings for programs are accurately and efficiently processed after events.
    • Troubleshoot post program billing issues with marketing funds, field sales and customer services

    Maintain supplier relationships in support of corporate events. a. Negotiate vendor agreements including hotel contracts, décor providers, ground transportation, merchandise suppliers and other vendors.


    • Collaborate and manage internal/external suppliers to provide quality services that will enhance the execution of all TES programs.
    • Work aggressively with our suppliers to insure that all corporate requirements are met and cost savings are realized wherever possible.
    • Evaluate and negotiate contracts and agreements with hotels, venues, ground transportations and merchandise suppliers, etc. as needed.

    Improvement a. Produce “Best in Class” events with constant evaluation and results orientation to drive improvement


    • Drive strategic thought leadership by understanding key customer needs/business objectives and make strategic recommendations for destinations and venues.
    • Demonstrate ability to update, maintain and analyze planning tools and procedures.
    • Perform ongoing research on our strengths and opportunity areas, as well as those of our competitors.

    Special Projects

    • Assume leadership role on special projects as assigned by supervisor.



    • Bachelor’s degree preferred
    • 3- 5 years’ experience in meeting/incentive/sponsorship event industry
    • Negotiation experience
    • Project Management/Leadership experience
    • Strong communication skills

    Company Overview & EEO Statement

    Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.


    Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.


    Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled


    Candidates must be able to pass a background check and drug test, as applicable for the role.


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