• Senior Category Analyst

    Job Locations US-AR-Rogers
    Job ID
    2019-13129
    Function
    Sales
  • Job Overview

    The Sr. Category Analyst will work with our Category Management team and cross-functionally with our Walmart Inc.  field office  to leverage syndicated and POS data in order to optimize pricing, promotion, shelving, and assortment with the goal of maximizing profit and shopper satisfaction. Candidates must be able to employ our Category Management tools in appropriate situations to grow distribution, space, and promotion frequency (Apollo/JDA Prospace/Space Planning, IRI/Nielsen, Numerator, Household Panel, POS, Feature Vision and RichMix).  The ideal candidate will have a high level of comfort communicating and translating key information and analyzing data while working in a fast pace environment.

     

    Responsibilities:

    -Utilize insights to deliver retailer-centric strategy for growth on the CSD, Tea, Water and Warehouse direct categories with tactical recommendations while mitigating risk
    -Develop relationship with retail buyers by providing support, analysis and insights
    -Create fact-based selling stories to drive insight into action
    -Develop and implement monthly retail category scorecards (new item tracking, pricing analysis, distribution, and promotion).
    -Analytical interpretation of data utilizing best in class tools such as Retail Link, MADRID,  IRI, Nielsen Nitro, Nielsen Homescan, Numerator, JDA, Spectra, Richmix and other industry tools.
    -Assist the Category Manager with the annual transition and bi-monthly revision process by leveraging JDA Space Planner and other applicable tools
    -Collaborate with cross functional teams (Sales, Insights, Shopper Marketing, Space Optimization, Allied Partners) to leverage syndicated data and shopper insights in order to drive value for KDP through space and assortment initiatives
    -Complete ownership of the scorecarding, Pre/Post promo analysis, category assessment, market analysis, SWOT, and retail execution across all Hot Beverage and Coffeemaker categories.
    -Maintain up-to-date knowledge of category management processes and application
    -Build and maintain long-term relationships with internal KDP Category Management teams through frequent contact, delivering actionable objective insights and sharing of best practices
    -Manage multiple competing priorities under demanding time constraints with a focus on driving results

    Requirements

    Qualifications

     

    -Bachelor’s degree from an accredited institution 
    -4 years’ experience in Category Management/Sales/Finance and/or Marketing analyzing data such as assortment selections, sales trends and market trends
    -2 years’ experience using IRI, Nielsen Scantrack, or other syndicated data to provide value added insights to retailer and sales personnel
    -2 years’ experience using MS Office products such as PowerPoint, and Microsoft Excel (e.g. pivot table creation, vlookup, filters)
    -Understanding of shopper insights and panel data preferred
    -Must be capable of managing multiple projects at once with the ability to prioritize and adapt quickly
    -Requires a high level of analytical, critical thinking, and problem solving skills as well as great attention to detail
    -Capacity to work independently in a fast-paced environment with a high degree of personal motivation

    Company Overview & EEO Statement

    Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

     

    Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

     

    Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

     

    Candidates must be able to pass a background check and drug test, as applicable for the role.

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